Local Brands for Mum and Baby
Love local, support local with these fabulous businesses dedicated to nurturing the well-being of mothers and their little ones. From organic sleepwear and everyday clothing for kids, a drink designed to ease morning sickness during pregnancy, an all-natural skincare range for both mum and baby, and a childbirth educator offering holistic support to new mothers; discover thoughtful, locally created solutions for every stage of motherhood.
NURTURE AOTEAROA
Run by Kaipara based childbirth educator and award-winning photographer Josie Gritten, Nurture offers holistic support for whanau nationwide.
From childbirth education, birth support, breastfeeding guidance, postnatal doula care and herbal workshops, Josie works with integrity and sincerity. Weaving together innate wisdom with evidence-based research, Josie is passionate about supporting people with tools to help them experience positive birth outcomes.
Nurture client Rebecca says, "the birth [of our second baby] couldn’t have gone any better. The session we had really helped me realise that I didn’t need to rely on external validation. Thanks for helping to empower me to have the best birth that I could have hoped for."
COSY BOUTIQUE
Affordable and long-wearing, Global Organic Textile Standard (GOTS) produces certified organic cotton sleepwear and everyday essentials for 0-5 year-olds.
New organic children's label, Cosy Boutique, was founded by local Kaiwaka mum, Madison, when she couldn't find cosy, affordable pyjamas for her toddler. Frustrated by the lack of choices, she set out to create her own collection.
Launched in November 2023, Madison partnered with a women- led factory to produce GOTS certified organic cotton sleepwear and everyday essentials that are breathable, chemical-free and buttery soft. Cosy Boutique has quickly become a hit with local families, offering practical styles in pastel colours for little ones that are made to last.
DAISY
Supporting pregnant women experiencing morning sickness and its extreme form, Hyperemesis Gravidarum.
Matakana Mum, Emma Michelsen, founded Daisy after suffering from Hyperemesis Gravidarum during her two pregnancies and failing to find anything that helped. Working with PhD Nutritionists and leading female health specialists at Massey University, she developed a water-dissolvable powder formulation that’s suitable for use throughout pregnancy, labour, and breastfeeding.
Morning Relief went through a two-year research and development phase and features hero-ingredient gingerol, a bioactive compound found in ginger, which is renowned for its potential to manage pregnancy-related nausea and vomiting. Vitamin B6 has also been proven to help with morning sickness, while electrolytes address dehydration.
NATURES TOUCH
An all natural skincare range for mother and baby, supporting families on their pregnancy and parenthood journey.
Clair Turner, founder of Natures Touch, launched her online store from her home in Warkworth in 2017. With 16 years of midwifery experience, Clair is deeply passionate about empowering families to make informed health choices. Understanding the unique needs of pregnant mothers and babies, she was inspired to create an effective, chemical-free skincare range.
Made with premium quality ingredients, Natures Touch products nourish, care for, and protect delicate skin while being gentle on the environment. Discover a skincare range crafted with love and expertise, designed to support your family's well-being.