Smile for sustainability

Mouthy, a premium oral care brand based in New Zealand, is proud to announce the launch of a new luxury toothpaste. Made with high-quality, locally-sourced ingredients, it’s the perfect solution for those who want to add a touch of luxury to their daily oral care routine.

“It's always frustrated me that the endless variety of toothpastes you see at your local supermarket all look the same and have little effort towards sustainability. It's no wonder toothpaste is hidden away in the drawer beneath your bathroom vanity, despite being one of the most used products daily,” says founder Mindy Evans. Recognising the opportunity to cater to consumers like herself, she set out to create a business with consumer needs at its heart.

A three-year journey of innovation and development resulted in the launch of Mouthy Fluoride Toothpaste, Spearmint & Eucalyptus 100g. Affordably priced, Mouthy aims to be accessible to a wider range of consumers. The company believes that everyone should have access to premium products that not only work effectively but are also affordable.

"We are excited to launch our new luxury toothpaste in the market," says Mindy. "Our mission is to provide beautiful, high-quality oral care products that are made with sustainable ingredients sourced from local communities.”

Made with a unique blend of locally-sourced ingredients that provide superior oral care and protection against cavities and gum disease, the toothpaste is formulated with fluoride, which is essential for preventing tooth decay and maintaining strong, healthy teeth.

With the planet in mind, Mouthy tubes are made from recycled plastic. “The majority of household items intended to be recycled end up in landfills due to contamination, so it was important to do as much as possible to create a product that minimises waste.”

At $7.49, the product is not only beautiful and effective at cleaning your teeth,
but an affordable addition to your daily hygiene products.

Mouthy is now available for purchase at selected New World supermarkets across the North Island.

www.MouthyToothpaste.com | www.instagram.com/MouthyToothpaste